Akshaya Tritiya
Auspicious day for new beginnings, considered highly favorable for important ventures.
Significance
Believed to bring prosperity and success, marks the beginning of Treta Yuga.
The Story Behind
Akshaya Tritiya, falling on the third lunar day of the bright half of Vaishakha month, is considered one of the most auspicious days in the Hindu calendar. "Akshaya" means eternal or never diminishing, and anything begun on this day is believed to bring lasting prosperity and success. According to mythology, this is the day when Treta Yuga began, when Lord Parashurama (the sixth avatar of Vishnu) was born, and when Ved Vyasa and Lord Ganesha began writing the Mahabharata. It is also believed that on this day, the poor Brahmin Sudama visited his childhood friend Lord Krishna with a humble offering of poha (flattened rice), and Krishna blessed him with immense wealth. The day is considered so auspicious that no muhurat is needed for any new venture. People buy gold, start new businesses, perform weddings, and make charitable donations on this day.
Traditional Rituals & Observances
Lakshmi-Narayana Puja
Special worship of Goddess Lakshmi and Lord Vishnu is performed to invoke blessings of wealth and prosperity. The puja includes offering yellow flowers, turmeric, and gold ornaments to the deities.
Charity and Dana
Giving charity on this day is considered highly meritorious. Devotees donate food, clothes, money, and gold to the needy. Feeding Brahmins and the poor is especially auspicious and brings eternal merit.
Gold Purchase
Buying gold on Akshaya Tritiya is a popular tradition as it symbolizes eternal prosperity. Even a small gold coin or jewelry is purchased to invite Lakshmi's blessings into the home.
Starting New Ventures
This is an ideal day to begin new businesses, investments, construction of homes, or any important undertaking. Marriages performed on this day are believed to be blessed with eternal happiness.
Spiritual Benefits
- Eternal prosperity and wealth
- Success in new ventures
- Removal of financial obstacles
- Accumulation of merit through charity
- Blessings of Goddess Lakshmi
- Long-lasting positive results
- Spiritual and material abundance
Puja Items Required
Sacred Mantras
Lakshmi Mantra
ॐ श्रीं ह्रीं श्रीं कमले कमलालये प्रसीद प्रसीद श्रीं ह्रीं श्रीं ॐ महालक्ष्म्यै नमः
I bow to Goddess Mahalakshmi who resides in the lotus. May she be pleased and bestow her blessings of prosperity and abundance upon us.
Vishnu Mantra
ॐ नमो भगवते वासुदेवाय
I bow to Lord Vasudeva (Vishnu). This mantra invokes the blessings of Lord Vishnu for protection, prosperity, and spiritual growth.
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